Walangitan MA, Sinaga FA, Rondonuwu BF, Pontorondo IC, Kumaat AP. SCARCITY-DRIVEN FOMO MARKETING IN FACEBOOK PROMOTIONAL COPY: A QUALITATIVE CONTENT ANALYSIS OF RETAIL ADVERTISING. EDU [Internet]. 2026 Jun. 30 [cited 2026 Jul. 18];4(2):747-56. Available from: https://iiesecore.com/ojs/index.php/educatione/article/view/272