WALANGITAN, M. A.; SINAGA, F. A.; RONDONUWU, B. F.; PONTORONDO, I. C.; KUMAAT, A. P. SCARCITY-DRIVEN FOMO MARKETING IN FACEBOOK PROMOTIONAL COPY: A QUALITATIVE CONTENT ANALYSIS OF RETAIL ADVERTISING. EDUCATIONE, [S. l.], v. 4, n. 2, p. 747–756, 2026. DOI: 10.59397/edu.v4i2.272. Disponível em: https://iiesecore.com/ojs/index.php/educatione/article/view/272. Acesso em: 18 jul. 2026.